Meet the team!
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Maggie Roth, M.S., MEd, BCBA, TSBVI, COMS
Owner
Maggie, born and raised in Staunton, VA, founded Highlight in 2017. Maggie graduated with her B.A. from Mary Baldwin and then furthered her career with a M.S. from Radford, Visual Impairment Endorsement at GMU, a M. Ed. from JMU, Certificate in O/M from UNC, and a BCBA from UNC. After working in the local area, Maggie noticed a need for clinic based services in the local area. She founded Highlight to help mitigate the diverse need within the community. Her favorite part of working at Highlight is the staff and clients she interacts with. Maggie’s favorite animal is a stingray. An interesting fact is that Maggie has taught for 19 years!
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Katie Phelps, B.A., M.S., BCBA, LBA
Clinical Director of Staunton
Katie earned her B.A. from the University of Virginia and her M.S. from Nova Southeastern University. She has worked in the field of ABA since 2008 and has always felt called to support individuals with special needs. She chose ABA because it allows her to work closely with both children and their families, focusing on each child’s strengths while addressing areas of need. Katie values ABA’s whole‑child approach and the meaningful impact it can have on communication, social skills, daily living, and reducing challenging behaviors. At Highlight, her favorite part of the job is collaborating with staff during sessions to brainstorm strategies and supporting parents and caregivers in finding the best path forward. Outside of work, Katie is a proud cat lover—especially of her 23‑pound cat who is supposed to be on a diet.
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Jenifer Fitzgerald, BCBA, LBA
Clinical Director of Harrisonburg
Jenifer taught Early Childhood Special Education in Augusta County for 19 years prior to becoming a behavior analyst. She was looking for a change of pace and found behavior therapy to be a great fit. Jenifer enjoys focusing on one child/client at a time. Her favorite part of ABA is getting to know the families when working in home. Jenifer appreciates working with a company that feels like a family. She has 3 sons that she is very proud of and is local to the valley area her whole life. Her favorite animal is either a dog or cat!
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Laura Farrar, B.S., M. Ed., Cert in ABA
RBT
Laura is a recent graduate from George Mason University with a Masters in Special Education and Certificate in Applied Behavioral Analysis. She received her B.S. from Radford University. Laura explains that after working in the classroom for three years, she wanted to further her skills in the field that fascinated her. Laura was looking for a one-on-one opportunity to work with kids so that she could help them reach their individual goals. Laura’s favorite part of working at Highlight is the awesome clients and coworkers. Her favorite animal is a giraffe and during her free time, she enjoys snowboarding. Laura has also hiked Machu Picchu!
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Christa Sutton
RBT
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Brian Roth, BSW, MBA
Business Manager
Brian earned his BSW and MBA from James Madison University. Brian has 43 years of experience working in Human Services. He began managing Maggie’s business in 2017 when Highlight opened. Brian’s favorite part of working at Highlight is observing the team that has been assembled and seeing the growth and changes in the clients and families being served. His favorite animal is Aggie- although he doesn’t like thinking of her as an animal. A fun fact about Brian is that he enjoys researching genealogy because it connects him to a collection of very interesting people in his past, he also enjoys being a detective.
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Robbie Franklin
Billing and Authorizations Manager
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Zachary Cooper, B.A., M.B.A
Director of Operations
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Our Behavior Technicians
Our behavior technicians bring a warm, steady presence to an ABA clinic, pairing professionalism with genuine human connection. They approach each session with patience, encouragement, and a deep respect for the children and families they serve. They help clients feel supported as they learn and grow. Their collaboration with supervising clinicians, their thoughtful data collection, and their day‑to‑day dedication make them an indispensable part of high‑quality, compassionate ABA services
Aggie is originally from Mississippi. She traveled to Virginia with her two sisters who also found a new home. Aggie’s parents adopted her from her picture posting at the SPCA. At first, Aggie was named Chatty Cathy by the folks at the SPCA because she liked to announce people that were walking by her in the shelter, a hobby she still does at the clinic. Aggie may sound fierce, but her tail is always wagging. The secret is to pet her, then she will stop barking. Aggie loves working at Highlight because between the staff, the clients, and their families coming in, she can always get someone to pet her. Plus, if she was left at home, she would have to spend the day with the family cat and she has yet to figure out a way to get him to pet her. Aggie enjoys going for walks, and the dog park is her favorite hangout spot. After a long day of trying to hold down the barking, she can let it loose there, announcing all the dogs that walk past the little dog park. Aggie cannot wait to meet you at the clinic!
